She Stoops to Conquer

It is our altruistic nature that allows us to risk tarnishing our reputation to make a point. It seems incongruous that someone who has traveled to France twice in thirteen months to learn about fine cuisine would stoop to using packaged foods but, well, it happens. When it does, if our cheaters are not near at hand while we are mixing up a batch of Betty's finest cornmeal muffins - look out diners. Type size on packaging has become so microscopic that every package should come with its own magnifying glass. At least, that is, if producers are hoping to tap the buying power of our vast anaconda-digesting-a-pig population bump of baby boomers. We are the ones who were raised on this stuff right? Jello, cake mixes, and their yuppie cousins risotto mix and tiramisu-in-a-box.

Attention: If you want us to buy it we have to be able to see it.

Suggestion: Ditch all that unpleasant nutritional value information or make that font as small as you like. If a person is buying a convenience food product they really don't want to read about it. Believe us. We get the gist of what it says, and we hate to be glib, but the potluck is in half an hour and at this point we don't have time to care too awfully much.

Kudos to: Oxo for the genius measuring cup pictured above. If we can read the amount called for on the package it is a cinch to find it on this clever utensil.

Bon appetit!