We recently received a gift of Torsleff's vanilla sugar from a Swedish friend. She sought out this certain brand because she thought we would enjoy the package design. She was right of course. We believe the image of this swarthy man (it just occured to us that this may be a woman) indicates that the sugar was flavored with real Madagascan bourbon vanilla. This recipe from the Torsleff's website uses vanilla sugar and looks very yummy.
Here is another product from the same company. We have no idea how the image on the package relates to the contents, but we are open to theories.